Sharjah – The Sharjah Business Women Council (SBWC), one of NAMA Women Advancement Establishment’s (NAMA) entities, sponsored four of its members to showcase their startup businesses at STEP 2018, one the region’s most experiential entrepreneur events.
With a focus on technology, the business owners at the STEP Start Conference highlighted the latest innovations in their products and services, with the aim of attracting regional investors and potentially finding their next partner.
It also provided the start-ups the opportunity of being chosen to participate in the conference’s flagship pitch competition, where a select number of companies got to present their businesses to leading investors and industry experts.
The pitch competition had two stages, the first of which involves 30 startups giving a two-minute pitch to convince the panel of experts that they should advance. Out of the 30, only five finalists were chosen to deliver a seven-minute pitch. This is followed by a pitch analysis, hosted by Wamda Capital, where five-minutes of expert feedback given to each of the finalists.
Sheikha Hind Bint Majid Al Qassimi, Acting Chairperson of Sharjah Business Women Council, SBWC, said: “By participating in this event, Sharjah Business Women Council has given these four women entrepreneurs the chance to make significant strides in promoting their companies and highlighting their ability to innovate in an increasingly technology-driven commercial world.
“As more women are working towards being successful business owners, SBWC works on ensuring they are equipped with the right tools and knowledge to be able to compete in market and contribute to the economy. We also work on providing them with networking and growth opportunities, as well as exposing them to the latest market trends.”
The UAE-based SBWC members taking part in the conference are: Emirati Dr. Mariam Abdulla Ketait, whose company “Al Rowaiha” supplies wellbeing products, and fashion entrepreneur Khawla Jaber, with her “april_collection_uae” startup. Sara Ramadan, from Egypt, will be showcasing her hi-tech company “PharmaVgate”, the first virtual academy dedicated to educating and training pharmacists. Finally, Hanin Hazeem, from Jordan, is participating with “JuxtaPiece”, a start-up that creates bespoke, eco-friendly craftwork and provides an online platform for art related products.
Starting its journey in 2002, Sharjah Business Women Council aims to drive women entrepreneur’s integration into the global economy, support economic output of the nation, and social development of the Emirate of Sharjah.
To achieve this aim, SBWC engages in delivering a range of programmes and initiatives including conferences, seminars, workshops and research that supports potential and existing entrepreneurs in Sharjah. It also forges partnerships with government, private organisations and foundations in the UAE and beyond.