Do you have a camel at home? Is there an oil wheel in your garden? These are some of the least-informed questions that Dr. Ali Rashid Al-Nuaimi, editor-in-chief of the new media platform 7D News, has encountered on visits to the West.
Al-Nuaimi, a UAE national and member of the Executive Council of Abu Dhabi, said he spotted a gap in the online media market for an outlet “that is a force for good, not just reportage.”
This begins with unpicking stereotypes about the Middle East, Al-Nuaimi said during an interview at the 7D News launch party in London on Thursday.
“What people here in the West know about the Arab world is terrorism, wars, discrimination against women … we want to change it,” he said.
Serving up daily news blasts complemented by background pieces that aim to show “the stories behind the headlines,” as the news service’s slogan reads, the site plans to provide a fresh perspective on the region, beginning with coverage showcasing the “achievements of the UAE.”
Al-Nuaimi said that the London-based news site — which is owned by Emirates Media and Research — was initially envisioned as an Arabic platform.
But Al-Nuaimi decided that English had a more international reach, and said the site will be completely impartial. “There won’t be any no-go areas,” he said.
Basing the site out of London, with reporters in cities around the world, he hopes to have a global impact by targeting an “elite audience” of readers and viewers with the scope to “impact their community.”
This means politicians, public figures, community leaders — those in a position to make a difference, Al-Nuaimi said. Issues including tolerance, integration, extremism and peace-building will be high on the agenda, with a focus on spotlighting leaders contributing to their community.
“I came from a background where I saw the added value of media in countering extremism,” he said.
“We want to look into news, incidents, events with angles that bring people together (rather than) dividing them, bridging the gaps between different cultures, different religions. I think this is a vacuum that needs to be filled.”
Humaira Patel, a reporter who recently joined the 7D team said the platform will feature “news that brings out the best.”
“I think 7D will be different,” she said.